Oz The Great And Powerful

First full look at Sam Raimi's Wizard of Oz origin story.

Over on Apple in HD this morning, the trailer for Oz the Great and Powerful is online.

Opening with an old-school black and white, academy ratio style, we see James Franco as the small-town carnival magician, running into a spot of bother involving a tornado and a hot air balloon. Waking up in Oz, he becomes involved in a battle between three witches, played by Mila Kunis, Michelle Williams and Rachel Weisz. This looks like great fun, and visually looks like a great piece of old fashioned fantasy cinema.

Disney’s fantastical adventure “Oz The Great and Powerful,” directed by Sam Raimi, imagines the origins of L. Frank Baum’s beloved character, the Wizard of Oz. When Oscar Diggs (James Franco), a small-time circus magician with dubious ethics, is hurled away from dusty Kansas to the vibrant Land of Oz, he thinks he’s hit the jackpot—fame and fortune are his for the taking—that is until he meets three witches, Theodora (Mila Kunis), Evanora (Rachel Weisz) and Glinda (Michelle Williams), who are not convinced he is the great wizard everyone’s been expecting. Reluctantly drawn into the epic problems facing the Land of Oz and its inhabitants, Oscar must find out who is good and who is evil before it is too late. Putting his magical arts to use through illusion, ingenuity—and even a bit of wizardry—Oscar transforms himself not only into the great and powerful Wizard of Oz but into a better man as well.

“Oz The Great and Powerful” is produced by Joe Roth and written by Mitchell Kapner and David Lindsay-Abaire (credit not final). Grant Curtis, Philip Steuer and Palak Patel are serving as executive producers. “Oz The Great and Powerful” opens in U.S. theaters on March 8, 2013.